Discover Elegance with Men's Watches — authentic basic art

In the brand name, "a" represents authenticity, and "b" stands for simplicity. This aligns with watches' mission to offer wearers a fusion of "exquisite craftsmanship" and "minimalist aesthetics," defining the artistry of their timepieces. Since 1991, we've maintained our original passion and care, continuing to deliver exceptional products to our customers for over thirty years.

Perfect Style for Every Occasion

Embark on a journey of style with's exclusive Men's Watch Collection. From the precision-crafted FD Series to the elegantly designed FR Series and other Swiss-made watches, each piece is a testament to Swiss craftsmanship and minimalist design. Elevate your wardrobe with our sophisticated timepieces that blend function with fashion seamlessly.

  • Designed in Swiss

  • 24 Months Warranty

  • Express Shipping& Free returns