
The Fusion of Classic Art and Time
Damask patterns, with their exquisite designs, delicate layers, and historical symbolism, embody values of nobility, elegance, and eternity. a.b.art masterfully integrates this timeless art element into its watch design, creating a perfect fusion of art and time. This distinctive design not only enhances the visual appeal of the watch but also reflects the brand’s commitment to elegance and nobility.
Eternal Classic, Timeless Charm
IDAMASK cleverly incorporates Damask patterns into its design, transcending the changing seasons and trends to present an enduring classic charm. This watch not only offers a beautiful experience but also symbolizes confidence—no matter how time passes, it continues to exude a radiant and captivating presence.
Unique Taste, Showcasing Confidence
The unique and intricate Damask patterns provide a distinctive visual experience. They reflect your independent taste and pursuit of individuality, allowing you to stand out in everyday fashion with confidence and a unique charm.
The Perfect Balance of Simplicity and Tension
The case design is minimalist yet sophisticated, embracing the beauty of modernism by eliminating the unnecessary. Its symmetry and balance create a harmonious blend of tranquility and strength, resembling a piece of minimalist art, with every detail radiating tension.
Sapphire Glass – The Perfect Combination of Luxury and Durability
This watch features sapphire glass, offering both a clear, bright visual effect and excellent protection against daily scratches and wear. With its exceptional hardness, sapphire glass keeps the surface looking brand new, ensuring your watch always shines with brilliance.
Award-Winning Design, Crafted for Your Elegance
The a.b.art I Series watch has been honored with the FORM Design Award by the German Craft Association, winning the jury's favor with its unique design and elegant aesthetics. Wearing it, you are not only embracing classic style but also expressing your independent spirit and refined taste, radiating confidence and timeless elegance with every gesture.
One Timepiece, Multiple Vibes
Enhance your look with a Free Silver Milanese Mesh Strap (Worth €39)—limited supply available! Don’t miss your chance to diversify your style effortlessly.
Awards and Honors
a.b.art is renowned in the watch design field for its exquisite aesthetics and innovative design philosophy. The brand has received multiple top global design awards, including the Red Dot Design Award, Good Design Award, and German Design Award, and has consecutively won the German "Form" Design Award for four years. These honors not only reflect a.b.art's ongoing pursuit of excellence in design and functionality but also highlight the brand's standing in the international market.
The a.b.art brand was founded in 1991 in Freiburg, Germany, and relocated to Biel, Switzerland in 2003. It blends minimalist and understated Bauhaus design styles, while cleverly incorporating modern elements. a.b.art is not only committed to offering the best quality at a reasonable and affordable price, but also relies on the timeless nature of its designs, which have earned numerous design awards worldwide.