
Let's Make It a Great Day!
The designer firmly believes that time not only gives meaning and value to our lives but also reminds us to cherish every moment, pursue happiness, and share joy and love with those around us. Because each day is a precious gift that cannot be replicated, the designer ingeniously incorporates the concept into the design with the 31 apertures of the calendar, reminding us of the unique value of each day .
A Rhythm of Intention
With each deliberate jump of the date display, it quietly echoes the pace of your day — steady, intentional, and unhurried. It’s a daily reminder to pause, stay grounded, and move with purpose. Whether you're navigating a full schedule or savoring moments of stillness, this timepiece stays in sync — not just with time, but with the way you choose to live it.
Sapphire Crystal – Built to Stay Clear
We use sapphire crystal to protect the dial from everyday scratches.
As one of the hardest transparent materials in high-end watchmaking, it maintains long-lasting clarity and keeps the watch easy to read over time.
What Exactly is Sapphire Crystal?
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Scratch-resistant sapphire crystal helps protect the dial during everyday wear.
Ronda Swiss Parts Movement
This watch uses a Ronda Swiss Parts quartz movement. See the current product specifications for the movement details of your selected model.
The Beauty of Rose Gold — Warm and Unassuming
The rose gold hands glide gently across the wrist, conveying more than just the passing of time — they reflect a calm, elegant pace of life. Paired with the matching rose gold case, the overall color palette feels balanced and understated, elevating minimalism to a more refined expression. This timepiece is crafted for men who appreciate warm tones, harmonious proportions, and a mature, effortless sense of style.
Easy Strap Change Without Tools
Thanks to the quick-change system, you can give your timepiece a new look without tools. Effortlessly switch between different colors and materials to match your style or occasion, making it feel like you have multiple watches in one.
Timeless Style, Limited Offer!
Get a free vintage brown leather strap (worth €39) with your purchase — a perfect match for classic, everyday looks that offer a warm and refined touch.Hurry, while stocks last — buy now to secure yours.
Freiburg Collection: A Symbol of Precision and Innovation
Named after Freiburg, where a.b.art was founded, the collection expresses the brand’s approach to clear, functional watch design through a distinctive jumping date display.
Functional Watch Design
a.b.art focuses on clear layouts and functional watch design.
Museum Shop Selection
Selected a.b.art watch designs have also been carried by leading museum shops in the United States.
MoMA New York · SFMOMA · Museum of Contemporary Art Chicago
a.b.art was founded in Freiburg, Germany, in 1991 and moved to Biel, Switzerland, in 2003. The brand combines Bauhaus-inspired simplicity with contemporary details.
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Shipping costs at checkout
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Easy Returns
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2-Year Warranty On All Watches
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